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Gettin the word out.
Jul 15, 2003 by derek

What up yall. Soap has just designed a dope print ad to put into magazines. It has a black and white pic of Ryan Dawes bustin a grind on a huge kinked set. The side says "Ryan Dawes, Pro Skater" and the bottom has a picture of a shoe with the soap logo. Next to that there is a little slogan that says, "Shoes for the daily grind." As of now, Soap is putting the ad in Daily Bread for sure. Can you think of any other good magazines to put it in? We will probably stay away from skateboard magazines, but can you think of any other inline magazines or pop mags that kids our age read?
Comments

Jul 15, 2003 XxgradexX

Aaron (macdonald) and I where talking a couple days ago and he said that soaps was STRICTLY interested on business in the US, not internationally. Extremely stupid and narrow-minded if you ask me.

Jul 15, 2003 alexei

I already suggested to Derek Playboy, Maxim, FHM, Stuff, EGM, GamePro, PSM and Better Homes and Gardens.

Be-Mag.com has a phat digital blading magazine aswell...

Jul 15, 2003 Mart

You fucking got that right

Jul 15, 2003 dunk

Nah, I'm not saying that, just that Shiner seem to do all the promotion for Soap over here. It's what international distributors like Shiner do; advertising and selling the products on behalf of the company... if anything, it shows that Soap recognise that there is a market outside of the US.

Jul 15, 2003 Wesker

Soap shoes has been mentioned in Maxim before. But gaming mags wouldnt be a bad idea either, since theres still people who "wanna be like Sonic"

Jul 15, 2003 Mart

I thought the idea wasn't to attract posers...

Jul 15, 2003 dunk

There was quite an indepth article about Soap shoes in Playboy, a long, long time ago.

Jul 15, 2003 derek

whaaaat? i didn't know that.

Jul 15, 2003 peach

thats becaus enormal men only look at the pictures they dont read the articles! hehe

Jul 15, 2003 dunk

Sorry, it was actually published on playboy.com...

DeV from NoInsuranceSoapers had a copy of it on his website until he removed it, but you can find the txt file here: http://www.soapshoes.info/articles/playboy.txt

Jul 15, 2003 fordy

geez. i remember that feature again now...back on the old look UKFSW...hahha

Jul 15, 2003 aaron

posers & trendwhores = $$money$$

Jul 15, 2003 Mart

Unity magazine in the UK, if they're prepared to advertise out here

The ad sounds sweet... it's not floating about on the net yet, is it?

Jul 15, 2003 peach

i think unity would be willing to... i could swear id seen one in it before but that mighta been daily bread...

Jul 15, 2003 derek

is unity available in the US? do you have a link to their site?

Jul 15, 2003 derek

Check out the feature pic for a preview of the picture... I can't release the entire ad, but you can at least see the pic behind it

Jul 15, 2003 Mart

http://www.unitymag.co.uk/

Pretty goddamn sucky site if you ask me

Jul 15, 2003 Mart

Yeah, they have this shot on soapshoes.com... nice to finally see a larger image

Jul 15, 2003 Mart

You could also try Kerrang! perhaps?

Jul 15, 2003 dunk

Shiner Extreme Sports advertise on the back of Unity mag every month, and since they're the official UK Soap shoe distributor they always seem to have all the official advertising material anyway ...with the exception of this advert (http://www.hintclothing.com/media/soapshoes_ad.jpg), which was pretty bad in my opinion.

As for the Unity mag website, apparently it's 'under construction' but they've put it on the back burner whilst the mag goes monthly during the summer.

Jul 15, 2003 dunk

Oh, yeah. Unity's available throughout the UK and Europe, but considering the US already has Dailybread, I doubt many people are interested in reading a small time, bi-monthly british rolling zine... which is what it is.

Jul 15, 2003 XxgradexX

advertising in a skateboard mag like skateboarder wouldnt be that bad, becuase they are pretty liberal, but transworld is a far different story. Plus if they're going to run print ads in rolling mags like the DB, they should try to run video ads in life+ and whathaveyou. from what ive heard they already got video from the people on the team.

Jul 15, 2003 XxgradexX

whathaveyou would be myself forgetting about the abreviation, ect.

Jul 15, 2003 Mart

What, so just because America don't get Unity, they're not going to consider advertising?

Jesus... when will American companies learn that there's usually a strong market for most products OUTSIDE THE FUCKING US

Jul 16, 2003 peach

yeah and at like ?75+ per pair thats a lot of moolah they are gonna make if lots of people take it up

Jul 19, 2003 Wesker

Ah, I knew I saw it somewhere.

Jul 19, 2003 aaron

soap ads are already running in daily bread, when i got my august 2003 edition in late june that ad with ryan dawes was in it on the inside-back cover. they could also look at be-mag print mag
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Dario Nieva with a Mizuo.
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Zack Ricky hittin a Frontside on a long, fat, kinked rail.
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